Smartphones and tablets have got a lot of attention this century. Before, having a mobile website was a cool show. Now, with the rising demand and popularity of using mobile devices, website presentation should also adapt to facilitate visitors on their tiny screen. Website for mobiles is no longer exclusive but a necessity.
While having a dedicated mobile application will serve a custom-specific task and layout, it sometimes over complicates your objective. Moreover, mobile app is difficult to maintain because each mobile operating system requires development unique to its ecosystem. It will also affect the complexity in managing your web contents on each devices.